Marketing Course: From Basics to Expert with AI & Social Media Power
About This Course
Marketing Basics to PRO is a clear, step-by-step program that takes you from the basics of marketing to advanced strategies that deliver results. It’s designed for beginners and for anyone who wants to improve their marketing skills.
You’ll learn the key principles of marketing, explore both traditional and digital methods, and practice using modern tools, data, and AI techniques. The course covers branding, content creation, social media, influencer marketing, and more—showing you how to plan, run, and measure successful campaigns.
With real examples, case studies, and practical projects, you’ll gain the skills to create strong campaigns, build a professional portfolio, and promote brands across different channels.
When you finish the course and final project, you’ll receive a Marketing Expert Certificate—a credential you can add to your CV, LinkedIn, or portfolio to highlight your skills and grow your career.
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Learning Objectives
Target Audience
- This course is designed for anyone who wants to understand and apply modern marketing strategies—whether you’re starting from zero or looking to sharpen existing skills. You’ll benefit if you are:
- Entrepreneurs & Small Business Owners who want to promote their products or services effectively without relying solely on agencies.
- Aspiring Marketers & Students aiming to build strong foundations and gain a recognized certificate for career opportunities.
- Freelancers & Creatives looking to attract more clients by mastering branding, social media, and digital advertising.
- Corporate Professionals in sales, PR, communications, or business development who want to add marketing expertise to their skill set.
- Content Creators, Influencers & Bloggers seeking to grow their audience, monetize content, and leverage AI in marketing.
- Career Changers who want to break into the marketing industry with practical skills and a professional portfolio.
- Nonprofits & Community Leaders who need to promote causes, events, or initiatives with impactful campaigns.
- No matter your background, if you want to understand how to reach the right audience, build a brand, and drive results, this course will equip you with the tools, knowledge, and certification to do it.
Curriculum
Lesson 01
Introduction to Marketing00:6:29
Introduction to Marketing
Lesson 02
The 4 P’s of Marketing6:25
4 P’s of Marketing
Lesson 03
Market Research and Consumer Behavior12:11
Market Research, Customer Behavior
Lesson 04
Branding10:05
Branding
Lesson 05
Digital Marketing Fundamentals35:15
Digital Marketing Fundamentals
Lesson 06
Social Media Strategy10:18
Social Media Strategy
Lesson 07
Marketing Funnels & Customer Journey7:25
Marketing Funnels and Customer Journey
Lesson 08
Copywriting and Storytelling6:29
Copywriting and Storytelling
Lesson 09
Tools & Analytics7:30
Tool and Analytics
Lesson 10
Marketing Strategy & Planning11:05
Marketing Strategy and Planning
Lesson 11
Main Mistakes in Marketing Campaigns4:12
Main Mistakes in Marketing Campaigns
Lesson 12
Final Project / Certificate2:47
Lesson 13
AI in Marketing8:22
AI in Marketing
Lesson 14
How to Create a Marketing Portfolio & Find a Job as a Marketing Expert6:27
Your Instructors
Alexsandra
Hi, I’m Aliaksandra — the founder of Alexsandra Academy and a passionate Marketing expert with over 7 years of experience in the industry. I’ve worked with businesses big and small, launched successful campaigns, built personal brands, and witnessed how the right marketing strategy can completely change someone’s life.But here’s what I’ve learned: Marketing is no longer just about selling products. It’s about building your own voice, your brand, and your freedom. And now, with the power of AI and social media, anyone can do it if they know how.
59.000 $150.000 $
Course categories
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